Have You Cracked the Networking Code?

When I was first starting out, I had no idea what it meant to network.  This is the stuff they talked about in business school yet failed to teach.

Don’t laugh but I honestly thought that networking was akin to sales cold-calling.  Since my only experience meeting new people was during our weekly after-work happy hours, I assumed that networking was similar.

Networking to me meant surveying the bar to find a friendly-looking person, grab my business card and go introduce myself.

We were already dressed in our business professional attire. We had business cards with us. This HAD to be what they were talking about, right?

Yeah, it was awkward.

And I wondered why I never got any dates.  Or made any business connections.

Luckily for me I was already networking; I just didn’t know it.

Every year I sent Christmas cards to a huge list that included relatives, friends from high school, college and business school, as well as friends of my parents that I had known since childhood.  That list expanded to include work colleagues and business associates.

Periodically I would call or email someone I hadn’t seen in a while to say hello; that would lead to lunch or dinner to catch-up in person.

As I worked my way up the corporate ladder and made business connections with suppliers, I kept their names and phone numbers in my Filofax long before we had smart phones.

I employed the same techniques with business colleagues as I did with my friends, periodically emailing or calling them or having lunch with them, even long after I had moved on to other jobs.  And I continued this relationship-building everywhere I worked.

After many years of doing this, a colleague heard me mention that Hubby and I send out hundreds of Christmas cards.  My colleague said, “You are so well-connected!”

That was the first time I ever thought that I might have cracked the networking code.

There it is; the secret of networking.  I’ve laid it out for you.

What; it’s still not clear?  Let me say it a different way:  Communicate with people you know and meet; do this regularly.

Networking, at a basic level, is keeping up with the people you know and meet.  To take it to the next level, you build a relationship with those people through work or friendships or however it is you know them.

The key is staying connected. I’m not gonna lie; it takes work to keep these relationships going.  But that’s what networking is about; building a relationship; one that is strong enough so when you need a favor like, “Will you recommend me for a job?” your network is willing and able to help.

Think you don’t have a network?  I bet you do.

Sit down and start listing all of your close friends and relatives. Then branch out to other friends; your sisters’ friends; your parents’ friends. Then everyone you know at your current job; everyone at your last job and the job before that, and so on.  List as many people as you can remember from college; your classmates, sorority or fraternity pals; friends from any clubs you belonged to, sports teams you played on, etc.  List people you know at your church, any volunteer organizations you work with, etc.

How does your list look now?  Do you have some connections?  I know you do.

And you know what?  Your connections have connections.  That’s how this starts.  Your connections can introduce you to more connections.

Remember to carry business cards with you at all times, even to a funeral (I wrote a post about this; check it out here).  You never know where or when you might meet someone.

Look at you; you’ve just cracked the networking code.  I knew you could do it.